Women in Sports Business

Women in Sports: It's Not Just About the Game Anymore

Forget those old-school gym routines, fitness is going high-tech! We're talking apps that feel like a personal trainer, watches that know you better than you know yourself, and workouts that are basically video games. If you haven't tried it yet, you're missing out.

What's the Big Deal?

Here's why having women behind the scenes in sports matters:

Women LOVE Sports Too: More of us are watching, playing, all of it. Makes sense brands want someone who gets that, to market to us better.

Money Talks: Women's leagues are finally getting investment. Who's best to manage that for maximum growth? Someone who's passionate about it, duh.

It Was Built for Men, BY Men: Not on purpose, but it shows. Lockeroom access, old-school sponsors...women see what needs updating.

The Struggles are REAL

Let's be honest, it's not easy for women in this business:

"Prove Yourself" Times 1000: Women gotta work twice as hard to get half the recognition, especially in old-school sports.

Who Watches the Kids?: Sports is 24/7, insane hours. Childcare falls on women WAY more often...tough to juggle.

Where Are the Role Models? hard to picture yourself as a team president when you've never even seen a woman doing that.

But Women Are TOUGH (Duh)

Check out some ladies kicking butt:

Kim Ng: First woman GM in baseball? HELLO. Proving women know the game just as well (or better) than the guys.

Women Owning Teams: More and more, it's happening! They bring a different perspective, focus on the fan experience, and stuff the old guard might miss.

Olympic Boss Lady: Running the 2028 Games is kinda a big deal, and Angela Ruggiero is nailing it. That takes serious business skills.

How to Get More of Us In There

It won't happen overnight, but gotta start somewhere:

Mentors Matter Women already in the biz need to help those coming up and share what they've learned (the good AND the bad).

Schools, Get with It: Sports management programs need to talk about this stuff. Help women see where the jobs are, and how to fight the biases.

Brag on Each Other: Seriously! When a woman gets a big promotion, shout it from the rooftops. We need to see if it can be done.

The Future is (Hopefully) Female

Women in the sports business are facing some serious BS, and they're doing it with style.  The more of us who succeed, the easier it gets for the next group. We're changing the game, on and off the field, and that's something to cheer about.